Dell’Arte

Dell'Arte rebrand and new website.

Dell'Arte is one of the leading South American agencies in the fields of classical music, dance and jazz. They produce events of the foremost conductors, instrumentalists and singers as well as dance companies and orchestras from around the globe.

While working at Dell'Arte, I realized that their audience was migrating to shopping on the web, so I developed their new website. As their logo had so many problems with readability, I created a new one with vivid colors. The logo is bolder, and the colors have meanings: each color for one sort of event they produce.