Maracujanna

In early 2013, I designed and developed my first WordPress website, building a fully custom theme in PHP. This project marked the beginning of my journey combining design and web development.

Maracujanna is a personal vegan food blog created for Janna Brilyantova. The experience was designed around visual storytelling, with large photography and a balanced use of serif and sans-serif typography to improve readability and convey warmth.

The visual identity was inspired by a passion fruit stem, translating organic forms into a simple and memorable logo aligned with the blog’s tone.

At the time, the website was featured by Catraca Livre as one of the best vegan and vegetarian food websites in Brazil, reinforcing its quality and relevance within the niche.