Série Concertos

The O Globo / Dell’Arte International Concert Series is a prestigious annual program bringing world-renowned orchestras, conductors, and soloists to the stage of Rio de Janeiro’s Theatro Municipal.

When I joined the project, the series had an established visual element — painterly textures — but lacked a structured identity system. Typography, color usage, photography direction, and layout logic were undefined, resulting in inconsistencies across posters, booklets, advertisements, and digital materials. The fragmented visual language compromised readability, coherence, and brand recognition.

In 2014, I led a complete redesign of the series identity, creating a cohesive visual system that extended across logo refinement, website, marketing campaign, posters, and the printed concert booklet. The new system preserved the artistic essence of the series while introducing typographic hierarchy, defined color palettes, grid structure, and consistent image treatment.

The result was a unified and recognizable brand experience across physical and digital touchpoints. The visual system proved strong and adaptable enough to be reused in the following season, evolving through new color variations while maintaining structural consistency.